ValueClick - Competitors

ValueClick Competition

Now Viewing ValueClick's competition in: Advertising and Marketing (primary)

Recent Developments

Word-of-Mouth Grows - Word-of-mouth advertising, which includes blog posts and email ads, is growing in popularity among advertising and marketing firms, as evidenced by spending growth from $100 million in 2001 to $1.4 billion in 2007, according to PQ Media. Much of the growth is from small firms focused on one specific demographic, such as young mothers. While the number of small agencies is increasing, experts are unsure of the overall effectiveness of the word-of-mouth trend.

Marketers Search for Mobile Answers - Marketers are eager to place ads into one of the last mostly ad-free frontiers for consumers: mobile phones. Thus far, the lack of ads on mobile phones has been due to a lack of information on how consumers use the Internet on their phones. However, several information agencies, including media giant Nielsen, plan to roll out software that will begin collecting information on consumer mobile Internet habits. Still, some marketers are reluctant to use mobile phone ads, due to consumer privacy issues.

Advertising Growth May Slow in 2008 - Overall ad spending grew less than 1 percent in 2007 compared to 2006, according to TNS Media Intelligence. However, this slow growth was tempered by forecasts that predict a return to growth of nearly 4.5 percent in 2008, a number recently revised by media research firm ZenithOptimedia. In its most recent analysis, ZenithOptimedia estimates that 2008 ad spending will grow only 3.8 percent.

Competitive Landscape

Demand comes largely from corporations that sell consumer products, and telecommunications, entertainment, and financial services. The profitability of individual companies depends on creative skills and good marketing. Large companies are advantaged in being able to serve the varied needs of large customers, but small companies can be competitive through special talent or lower pricing or through special services. The industry is labor-intensive, but the high value of the product produces annual revenue per employee of about $150,000.

Full Industry Overview For Advertising and Marketing

Advertising and Marketing Industry Forecast

from Hoover's/D&B subsidiary First Research

The output of US ad services is forecast to grow at an annual compounded rate of 4.5 percent between 2007 and 2012.

Advertising Growth Steady

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.