Valassis Company Description
Valassis Communications offers door-to-door marketing without taking a toll on its shoes. A leading producer of newspaper inserts, Valassis sells space for advertising and coupons in its four-color booklets (accounting for about half of sales), which are distributed to some 60 million households through about 750 Sunday newspapers. Outside the US, Valassis produces the Shop & Save insert, which reaches about 5 million Canadian households. Valassis acquired direct mail marketing leader ADVO in 2007 for about $1.2 billion. The deal creates a giant in the marketing services industry, serving more than 15,000 advertisers worldwide with operations in more than 20 US states and nine other countries.
View the Comprehensive Company Description for Valassis
The Company Description provides a historical perspective of Valassis's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Valassis's evolution in the marketplace.
