Toyota Company Description
Toyota Motor, the world's largest automotive manufacturer, has a driving ambition to become greener. The company makes a hybrid-powered (gas and electric) sedan -- the Prius -- that is being snapped up in US and European markets. Its gas-powered cars, pickups, minivans, and SUVs include such models as Camry, Corolla, 4Runner, Land Cruiser, Sienna, the luxury Lexus line, the Scion brand, and a full-sized pickup truck, the V-8 Tundra. Toyota also makes forklifts and manufactured housing, and offers financial services. Once a dark horse in the global automotive game, Toyota overtook Chrysler and Ford in worldwide sales and surpassed General Motors in 2008. The company gets nearly half of its sales from Asia.
View the Comprehensive Company Description for Toyota
The Company Description provides a historical perspective of Toyota's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Toyota's evolution in the marketplace.
