The Nielsen Company Company Description
The Nielsen Company keeps tabs on what people are buying and what they are watching. The world's #1 market research firm, Nielsen monitors consumer habits in the retail and media arenas around the globe on behalf of its customers, which include leading retailers and makers of consumer packaged goods. Active in more than 100 countries, the company's major business segments include retail measurement services (ScanTrack), household consumer panels (Nielsen Homescan), and media measurement giant Nielsen Media Research. In addition, Nielsen publishes well-known trade magazines such as ADWEEK, Billboard, and The Hollywood Reporter through its Nielsen Business Media division. Investment group Valcon owns Nielsen.
View the Comprehensive Company Description for The Nielsen Company
The Company Description provides a historical perspective of The Nielsen Company's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of The Nielsen Company's evolution in the marketplace.
