TaylorMade-adidas Golf Company Description
TaylorMade-adidas Golf is driving to be the best in the golf equipment industry. The #2 golf club maker, after Callaway Golf, makes metal drivers and irons (R500 Series), putters (Rossa), and balls (Distance Plus, TP Tour), which are sold worldwide. Other products include bags, apparel, and accessories, as well as items for women and kids. It sponsors players on the PGA (Mike Weir), Senior PGA (Gary McCord), European PGA, and LPGA (Se Ri Pak) tours. Gary Adams founded TaylorMade in 1979 after discovering that balls struck by metal drivers travel farther than those struck by traditional woods. TaylorMade, which became part of adidas in the late '90s, acquired golf apparel maker Ashworth in November 2008.
View the Comprehensive Company Description for TaylorMade-adidas Golf
The Company Description provides a historical perspective of TaylorMade-adidas Golf's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of TaylorMade-adidas Golf's evolution in the marketplace.
