Sharp Corp. Competition
Now Viewing Sharp Corp.'s competition in: Audio and Video Equipment Manufacturing
Call Preparation Questions
Customers, Marketing, Pricing, Competition
What distribution channels does the company use to reach end-users? - Typical sales outlets are big box retailers, electronic superstores, and specialty audio and video stores.
How does the company sell to its distribution channels? - Retail outlets are serviced by direct sales forces, distributors, and, in some cases, manufacturer reps.
How does the company market to end-users? - Marketing programs include TV, newspaper, and online advertising; in-store special promotions; and demonstrations.
How does the company introduce products to the market? - The annual Consumer Electronics Show, the largest electronics product showcase in the world, is a venue for product introductions.
How does the company use the Internet to sell? - Manufacturers use the Internet extensively to promote and sell products, both through company-owned websites and by supporting online retailers.
What are price points for the company's products? - Typical product prices range from $19 for a simple AM/FM radio to $3,000 or more for HDTVs.
Competitive Landscape
Demand is driven by consumer income and the rate of product innovation. The profitability of individual companies depends on manufacturing efficiency and effective marketing and distribution. Large companies have advantages in economies of scale in manufacturing, marketing, and distribution. Small companies can compete effectively by offering specialty products or components in system solutions, such as speakers in a home theatre system. Average annual revenue per worker is about $500,000 per year.
Full Industry Overview For Audio and Video Equipment Manufacturing
Business Challenges
CRITICAL ISSUES
Competition from Imports - The US market is the world's largest for audio and video products, and imports comprise about 90 percent of US sales. Audio and video product imports have grown over 50 percent during the past five years. China and Mexico are the largest import sources, accounting for roughly two-thirds of the total. Besides direct imports, foreign companies are also performing final assembly operations in US facilities to avoid high tariffs levied on some finished products.
Competition from Other Electronic Products - TV and radio's domination of home entertainment is giving way to new electronic devices. PCs, video game consoles, and MP3 players compete as entertainment devices in the home and as portable audio and video sources. Most homes have multiple types of equipment, but time spent watching and listening to traditional TV and radio is shrinking as other electronic devices grow in popularity.
Industries Where Sharp Corp. Competes
- Electronics
- Electronic Components(primary)
- Computer Hardware
- Consumer Products Manufacturers
- Appliances
- Telecommunications Equipment
