Shanda Interactive Entertainment Company Description
Shanda is not the name of a far-out 1970s disco queen, but its interactive gaming network does promise to be legendary. One of the largest operators of online games in China, Shanda Interactive Entertainment Network offers popular Massively Multiplayer Online Role-Playing Games (MMORPGs) such as The Legend of Mir II and The World of Legend (also known as Woool) through its Shanda Networking business. Those two titles account for some 75% of revenues. Users pay a subscription fee to play online games. Premium Lead Company Limited -- whose sole shareholders include Tianqiao Chen (Shanda chairman and CEO), Danian Chen (COO), and Qianqian Luo (a director) -- owns about 40% of the company.
View the Comprehensive Company Description for Shanda Interactive Entertainment
The Company Description provides a historical perspective of Shanda Interactive Entertainment's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Shanda Interactive Entertainment's evolution in the marketplace.
