Sephora USA Company Description
Shopping for cosmetics at Sephora is meant to be a hands-on sensual experience. Sephora's self-service approach to buying makeup arrived from France in 1998 with the opening of the first Sephora USA stores in New York and Miami. Now with about 185 stores throughout North America, Sephora stocks more than 250 brands of prestige products, including its own collections of cosmetics, skin care, and bath and body products, all of which customers are encouraged to sample. Sephora also sells via catalog and online at Sephora.com. Beyond North America, Sephora has about 570 stores in some 10 European countries as well as China and the Middle East. Founded in France in 1969, Sephora was acquired by LVMH in 1997.
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The Company Description provides a historical perspective of Sephora USA's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Sephora USA's evolution in the marketplace.
