Reckitt Benckiser Company Description
With a cart full of products, Reckitt Benckiser (rhymes with "freezer") wants to clean up. Among the top household cleaning products makers worldwide, the company makes a variety of consumer products, including air fresheners (Air Wick), household cleaners (Lysol, Easy-Off), laundry products (Woolite), furniture polishes (Old English), and dishwashing detergents (Electrasol). It also makes over-the-counter pharmaceuticals (Gaviscon) and offers products for hair removal, denture cleaning, and pest control (d-Con). Reckitt Benckiser also butters its bread with French's mustard. The company peddles its products in some 200 countries and boasts about 17 "powerbrands."
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The Company Description provides a historical perspective of Reckitt Benckiser's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Reckitt Benckiser's evolution in the marketplace.
