Prada Company Description
The Prada Group wants its customers to either shop for their products til they drop, or go broke trying. The company's success was born from the marriage of Miuccia Prada and Patrizio Bertelli and their leather goods and manufacturing businesses. Prada sells upscale apparel, shoes, fragrances, and accessories for men and women, as well as its less-pricey Miu Miu apparel line. The company operates more than 200 stores worldwide. With the devil being in the details, Prada has delayed multiple attempts to go public. Prada sold its Jil Sander business to Change Capital Partners in 2006 and its Helmut Lang operation to Link Theory Holdings. Prada boasts a Netherlands-domiciled parent company, Prada Holding N.V.
View the Comprehensive Company Description for Prada
The Company Description provides a historical perspective of Prada's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Prada's evolution in the marketplace.
