Old Time Pottery - Competitors

Old Time Pottery Competition

Now Viewing Old Time Pottery's competition in: Toy and Hobby Stores

Recent Developments

Congress Overhauls Consumer Product Safety Laws - The Consumer Product Safety Improvement Act of 2008, with numerous provisions regarding toys and children's products, passed both the House and Senate in late July 2008. The bill includes widespread bans of lead and certain phthalates in children's products, mandatory third-party testing and certification for imported children's products, warnings in ads and on websites for toys and games, and increased civil penalties for violators. It also reforms the Consumer Product Safety Commission, enabling it to better enforce safety standards.

Big Chunk of Mom's Discretionary Spending Goes to Entertainment - Almost half of every dollar US moms spend on their kids goes toward some form of entertainment, according to the Kids' Share of the Wallet survey by NPD Group. The entertainment category includes toys, board and video games, books, music, movies, and consumer electronics, among other things. Nearly 60 percent of moms say that their children have a strong say in what's bought for them. TV ads have the biggest impact on entertainment-related purchases, including toys and video games.

Hasbro Doesn't Think Scrabulous So Fabulous - Toy maker Hasbro filed a copyright and trademark lawsuit in July 2008 against the makers of Scrabulous, a Scrabble "knock-off" played by more than 500,000 people daily on the social networking site Facebook. Hasbro attorneys say the Scrabulous application is a clear and blatant infringement of the company's intellectual property. Following the filing by Hasbro, which owns the North American rights to the 77-year-old board game, the creators took Scrabulous down in the US and Canada, only to return with a revamped version, called Wordscraper, just days later.

Competitive Landscape

Population growth among young children (under 12) drives demand for toy stores; population growth among women 35 and older, and consumer spending drives demand for hobby stores. The profitability of individual companies depends on the ability to generate store traffic and effective merchandising. Large companies offer wide selections and deep discounts. Small companies can compete effectively by offering specialized products, providing superior customer service, or serving a local market. Average annual revenue per employee is $160,000.

Full Industry Overview For Toy and Hobby Stores

Toy and Hobby Stores Industry Forecast

from Hoover's/D&B subsidiary First Research

US personal consumption expenditures for toys, dolls, and games are forecast to grow at an annual compounded rate of 5.1 percent between 2007 and 2012.

Spending Growth on Toys, Dolls, Games Steadies

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.