National CineMedia Company Description
National CineMedia puts on its show before the previews of coming attractions. The company is a leading provider of in-theater advertising services, selling time on more than 15,000 screens (87% of those are digital screens) across about 45 US states. It produces and distributes pre-show entertainment features (including the entertainment industry infomercial, FirstLook) and it distributes other media content to theater screens, including live entertainment. Additionally, the company's CineMeetings business promotes live and pre-recorded corporate events located at movie theaters. Major investors in the company include theater operators Regal Entertainment (23%), AMC Entertainment (19%), and Cinemark (14%).
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The Company Description provides a historical perspective of National CineMedia's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of National CineMedia's evolution in the marketplace.
