Mrs. Fields Company Description
Mrs. Fields helps fill the gaps between your three square meals. Mrs. Fields' Original Cookies is one of the largest premium snack-food stand franchisors in the US with about 400 of its flagship Mrs. Fields outlets. The franchised stores, mostly located in shopping malls, airports, and other high-traffic areas, specialize in brownies, cookies, and other baked goods. The company also runs a chain of 900 franchised TCBY frozen yogurt stands. In addition to its chains, Mrs. Fields sells gift items online and through catalogs, and it sells branded goods through other retail stores. Founder Debbi Fields opened her first cookie stand in 1977. Private equity firm Capricorn Management controls the company.
View the Comprehensive Company Description for Mrs. Fields
The Company Description provides a historical perspective of Mrs. Fields's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Mrs. Fields's evolution in the marketplace.
