Lorillard Company Description
Newport news provides the best read on Lorillard, the #3 cigarette maker in the US (behind Philip Morris USA and Reynolds American). Newport, Lorillard's flagship brand, is the best-selling menthol cigarette and second-largest cigarette brand in the US. It generates about 90% of Lorillard's sales by volume. Other brands include the premium and discount lines of Kent, Max, Old Gold, Satin, True, and Maverick. The company sells its products primarily to wholesale distributors. Lorillard was named the Carolina Group until 2008, when it split from former parent Loews. Founded in 1760 by French immigrant Pierre Lorillard, it is the nation's oldest continuously operating tobacco firm.
View the Comprehensive Company Description for Lorillard
The Company Description provides a historical perspective of Lorillard's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Lorillard's evolution in the marketplace.
