Lojas Americanas Company Description
One of Brazil's largest nonfood retailers, Lojas Americanas operates about 470 discount department stores offering apparel, household and beauty products, CDs, toys, and chocolates and candies more than 20 states and in the Federal District. The Brazilian retailer also has a strong online presence through its three Web sites (Americanas.com, Shoptime, and Submarino) and on television. The company also operates the Blockbustervideo store franchise in Brazil. Its financial services subsidiary, FAI, offers personal loans and credit cards to shoppers in its stores. Founded in 1929 by four Americans, Lojas Americanas began as a single discount store in Rio de Janeiro.
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The Company Description provides a historical perspective of Lojas Americanas's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Lojas Americanas's evolution in the marketplace.
