Kraft Foods Company Description
Mac & cheese if you please. Kraft Foods is the US's #1 food company and #2 in the world (after Nestlé). Its North America unit makes the world's largest-selling cheese brand (Kraft), owns the cookie and cracker baker (Nabisco), and makes the milk-dunking favorite, Oreos. Itsinternational business unit offers many of its US brands plus national favorites. The Oscar Mayer, Kraft, Philadelphia, Maxwell House, Nabisco, Oreo, Jacobs, Milka, and LU brands all have revenues of at least $1 billion; more than 50 of its brands regularly hit the $100 million mark. Having jettisoned Post cereals in 2008, Kraft set its sights on candy, offering to buy Cadbury in 2009. Warren Buffet's Berkshire Hathaway owns 9.4% of Kraft.
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The Company Description provides a historical perspective of Kraft Foods's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Kraft Foods's evolution in the marketplace.
