Kiehl's Company Description
Kiehl's Since 1851 makes natural hair and skin care products and lipstick and sells them strictly by word of mouth. Pretty strictly, anyway. Kiehl's doesn't advertise much or go door-to-door, and its rigid marketing policy keeps its products out of all but a few exclusive retailers -- stores such as Barneys and Bergdorf Goodman. The company's East Village location in Manhattan is frequented by celebrity hairdressers, entertainers, and others willing to brave long checkout lines. Its products are also available at about 20 Kiehl's stores nationwide. Customers can order through its catalog and by phone. Cosmetics giant L'Oréal bought the company in 2000 and began expanding its reach beyond Manhattan.
View the Comprehensive Company Description for Kiehl's
The Company Description provides a historical perspective of Kiehl's's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Kiehl's's evolution in the marketplace.
