H&E Equipment Competition
Now Viewing H&E Equipment's competition in: Commercial and Industrial Equipment Rental
Recent Developments
Slowing Capital Investment - US companies continued to lease and finance capital goods in 2007, but slower than in years past. Leasing and financing capital goods rose 4 percent in 2007, down from the 6.1 percent average of the prior three years, according to a study by the Equipment Leasing and Finance Foundation (ELFF). The ELFF study indicates that demand was satisfied, and that most businesses were being cautious about the future due to the uncertain health of the economy. The study predicts that 2008 might see a shift from loans to leases, which bodes well for commercial equipment rental firms.
Interest rate Cuts Not Stimulating Equipment Leasing - The Federal Reserve's cut of the federal funds rate isn't expected to stimulate the equipment leasing market, according to experts. Interest rate cuts aren't enough to convince companies to lease capital equipment in the face of larger economic uncertainties; companies lease equipment when demand rises. Until the US economy gains better footing, industry experts expect increases in capital spending.
Construction Equipment Theft Rising Problem - Equipment theft costs the construction industry about $1 billion annually, according to LoJack's Construction Equipment Theft Study. The study says that eight professional theft rings are operating around the country, looking primarily for newer equipment since its resale value is higher. The equipment most often stolen includes skid steers, backhoes, generators, work trucks, and forklifts. The study notes that stealing construction equipment is relatively easy due to poor onsite security and record-keeping, and lack of product identification information.
Competitive Landscape
Demand is driven by economic growth, particularly in nonresidential construction. The profitability of individual companies depends on the merchandising mix and cost of financing rental inventory. Large companies have economies of scale advantages in buying equipment and having multiple outlets to share equipment. Small companies can compete effectively by providing specialty products for a local market and superior customer service. Average revenue per worker is about $230,000.
Full Industry Overview For Commercial and Industrial Equipment Rental
Commercial and Industrial Equipment Rental Industry Forecast
from Hoover's/D&B subsidiary First Research
The output of US machinery and equipment rental and leasing is forecast to grow at an annual compounded rate of 4 percent between 2007 and 2012.
Equipment Rental Services Growth Even
First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.

First Research Opportunity Rating
The First Research Opportunity Rating is First Research's estimate of industry performance vs. industry risk over the next 12 to 24 months.

- Demand: Tied to industrial production
- Need low-cost financing
- Risk: Slowing economy cuts volume
Industries Where H&E Equipment Competes
- Industrial Manufacturing
- Industrial Machinery & Equipment Distribution
- Industrial Equipment Leasing






