Hoover's Integrates With Oracle CRM On Demand

FOR IMMEDIATE RELEASE

Oracle Customers Gain Access To Hoover's/D&B Business Insight Directly Within Oracle CRM On Demand

SAN FRANCISCO, CALIFORNIA - Oracle OpenWorld Conference - October 12, 2009 - Hoover's, Inc. (http://www.hoovers.com), an Oracle PartnerNetwork member, today announced the availability of Access Hoover's for Oracle CRM On Demand. The announcement was made at Oracle OpenWorld, a yearly event that brings together Oracle customers and partners.

With this announcement, Oracle CRM On Demand customers will be able to deploy business insight from Hoover's, a member of the Oracle CRM On Demand Inner Circle initiative, into their Oracle CRM On Demand implementation. This integration will give customers a competitive edge through immediate access to more than 34 million companies and 37 million contacts that drive the economy. To learn more about Access Hoover's, visit: http://crm.hoovers.com/oracle.

"With the economy still facing an uphill climb, now more than ever sales professionals must be better prepared with the right information and tools," said Hyune Hand, Hoover's president. "Hoover's is excited to provide pervasive access to our comprehensive, actionable business information directly within the Oracle workflow via Access Hoover's."

Access Hoover's for Oracle CRM On Demand includes Hoover's database of more than 34 million public and private companies and decision makers worldwide. The offering delivers both the breadth of information needed for targeted prospecting and the depth required for insight and strategic intelligence.

Access Hoover's for Oracle CRM On Demand will allow users to:

• Prospect by creating extensive, targeted lists that meet their specific criteria (location, industry, sales or employee size, growth rates, business type, etc.) Users can import these prospects as leads or contacts into Oracle CRM On Demand within seconds. Access Hoover's will identify potential duplicates before they are added.
• Cross-sell into existing accounts using additional contacts found through Access Hoover's, and view in-depth corporate hierarchies via Hoover's Family Tree tool.
• Better prepare for sales calls by appending the most up-to-date business information (such as executive biographies, current and historical financial performance, top competitors, industry issues, leadership changes, etc.) to account, contact and lead records.
• Save time by providing one-stop access to Hoover's accurate and business critical insight from within Oracle CRM On Demand, greatly reducing sales call prep and research time.

"With Access Hoover's our clients can now get rich business insight from Hoover's and direct access to D&B data - all within Oracle CRM On Demand. Access Hoover's will help our clients make better decisions, keep their CRM data clean, and build tailored lists 'on the fly'," said Anthony Lye, Senior Vice President, Oracle CRM.

Hoover's is also offering a partner program to help Oracle CRM On Demand partners incorporate Access Hoover's into their Oracle CRM On Demand implementation. For more information about this program, contact Heidi Tucker, Hoover's Vice President of Business Development, at 877-300-2496 or partnerinfo@hoovers.com.

Oracle OpenWorld Promotional Offer: All companies that sign up for Access Hoover's at Oracle OpenWorld will be eligible to receive the first three months of their annual Access Hoover's subscription free. For more information, visit Hoover's at OpenWorld - booth #1733 or our kiosk in the Inner Circle Pavilion.

About Hoover's, Inc. - The Fastest Path To Business(tm)

Hoover's, a D&B company, provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover's unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's (http://www.hoovers.com), the company's premier online service. Hoover's is headquartered in Austin, Texas.

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About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of more than 21,000 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle's position as the world's largest business software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Certified Partner levels. http://oraclepartnernetwork.oracle.com.

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