Gaiam Company Description
If you're into living a healthy sustainable lifestyle, Gaiam is your kind of company. The name Gaiam (pronounced "guy-um") is a combination of Gaia (the Earth goddess) and "I am." The company's more than 10,000 products (7,000 are proprietary items) include environmentally friendly paraphernalia divided into five categories: Sustainable Economy, Healthy Living, Alternative Healthcare, Personal Development, and Ecological Lifestyles. Top sellers include solar panels, yoga and pilates DVDs, and natural cleaners. Gaiam markets through catalogs, its Web sites, and other retailers (including Costco and Target). CEO Jirka Rysavy, founder of Corporate Express, started Gaiam in 1988.
View the Comprehensive Company Description for Gaiam
The Company Description provides a historical perspective of Gaiam's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Gaiam's evolution in the marketplace.
