Frito-Lay Company Description
Frito-Lay is the undisputed chip champ of North America. The company makes some of the best-known and top-selling snack-foods around, including Cheetos, Doritos, Fritos, Lay's, Rold Gold, Ruffles, SunChips, and Tostitos. Frito-Lay also makes Grandma's cookies, Funyuns onion-flavored rings, Cracker Jack candy-coated popcorn, and Smartfood popcorn. The company offers a light line of chips (formerly WOW!) made with the fat substitute, olestra. Parent PepsiCo singles out and reports Frito-Lay's North American snack food sales only; they are a good part of the bottom line at about 30% of total PepsiCo sales. International sales of Frito-Lay products are combined with Pepsi's International division sales.
View the Comprehensive Company Description for Frito-Lay
The Company Description provides a historical perspective of Frito-Lay's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Frito-Lay's evolution in the marketplace.
