Fila Korea Company Description
Fila Korea has been busy putting its best foot forward. The company's a worldwide leader among footwear and sportswear brands and it's pushing for more global market share. Through its operating divisions, it runs about 500 distribution facilities, as well as some 300 franchised retail stores. Fila Korea owns the global Fila footwear, sportswear, intimates, and accessories business. The company typically targets 18- to 34-year-old consumers, but it also makes and markets children's items. Chairman and CEO Gene Yoon is rebuilding and expanding the Fila brand into a worldwide powerhouse akin to its rivals NIKE, adidas (which also owns Reebok), and Puma.
View the Comprehensive Company Description for Fila Korea
The Company Description provides a historical perspective of Fila Korea's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Fila Korea's evolution in the marketplace.
