Converse Company Description
Once a popular basketball shoe maker, Converse was close to throwing in the towel, but eventually rebounded under NIKE. Converse has sold some 750 million pairs of its classic Chuck Taylor All Star canvas basketball shoes, appealing to everyone from school kids to clothing designers. It also licenses its name to sports apparel makers. In addition, it makes products under the names One Star and Jack Purcell that it sells through retailers and licensees in some 100 countries. A subsidiary of shoe giant NIKE, Converse operates as a separate unit from its parent company's competing sports brands, reining in the kitsch value of Converse's vintage Chuck Taylor brand.
View the Comprehensive Company Description for Converse
The Company Description provides a historical perspective of Converse's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Converse's evolution in the marketplace.
