priceline.com Incorporated · Norwalk, CT United States ·(NASDAQ (GS): PCLN)

priceline.com would like to name itself the king of online travel. At priceline.com's Web site, buyers can "name their own price" for airline tickets, home financing, hotel rooms, rental cars, cruises, and vacation packages. With its patented business model, priceline.com generates virtually all of its revenue from travel-related services. In the case of airline tickets and hotel reservations, priceline.com generates revenue on the margin, keeping the difference between the price paid by the individual and what priceline.com paid for the ticket or hotel room (the company also charges airline ticket buyers a handling fee). The company was founded in 1997. To read the full description, subscribe now.