Yahoo! Search Marketing Group · Burbank, CA United States
Company Description
View Yahoo! Search Marketing Group Locations On A US Map
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This link will open in a new window This company lures business with the siren song of online advertising. Formerly named Overture Services, Yahoo! Search Marketing Group provides search-driven targeted advertising services to a wide range of customers. Its flagship Sponsored Search offering allows advertisers to buy placement in search results that appear on Yahoo! and several other search engines and Web sites. It also distributes text-based advertising (utilizing keywords) that typically appears next to online content. Advertisers can also submit listings for consumer products and travel deals that will appear in relevant areas on the Yahoo! site. The company was acquired by Yahoo! in 2003. To read the full description, subscribe now.
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Key Yahoo! Search Marketing Group Financials
| Company Type | Business Segment Headquarters |
| Fiscal Year-End | December |
| Employees | 876 |
Yahoo! Search Marketing Group Executives
14 executives listed for Yahoo! Search Marketing Group's Burbank, CA location.
| Title | Name & Bio | Contact |
| President and CEO, Yahoo! Inc. | Carol Bartz | Network |
| CFO | Timothy Morse | Network |
| SVP Advertising Marketplaces Group | Michael Walrath | Network |
Competition
Competitive Landscape for Yahoo! Search Marketing Group
Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing. New competition for advertising and marketing business has come from database marketing companies, systems integrators, and telemarketers. To read the full description, subscribe now.Top Yahoo! Search Marketing Group Competitors
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