Unica Corporation · Waltham, MA United States · (NASDAQ (GM): UNCA)
Company Description
More Companies in: Waltham, Massachusetts
More Companies in These Related Industries: Software Makers
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This link will open in a new window Unica can help your company predict the behavior of even the most unique clients. The company's enterprise marketing software helps businesses identify, measure, and predict customer behaviors and preferences. Its software suite enables users to conduct large-scale, personalized marketing campaigns, analyze Web usage data, incorporate enterprise data, and analyze the effectiveness of marketing efforts. Unica also offers consulting, installation, integration, and training services. The company's more than 1,000 clients include some of the largest telecommunications providers, retailers, banks, and automotive manufacturers in the world. To read the full description, subscribe now.
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Key Unica Corporation Financials
| Company Type | Public - NASDAQ (GM): UNCA Headquarters |
| Fiscal Year-End | September |
| 2009 Employees | 440 |
Unica Corporation Executives
37 executives listed for Unica Corporation's Waltham, MA location.
| Title | Name & Bio | Contact |
| Chairman, President, and CEO | Yuchun Lee | |
| SVP and CFO | Kevin Shone | |
| CIO | Gerry Wilson |
Competition
Competitive Landscape for Unica Corporation
The US economy heavily influences business spending for software products. The success of programming companies depends heavily on strong technical expertise. The success of packaged-software companies depends on technical expertise and good marketing. Small software companies compete mainly by developing packaged products in small niches or producing custom products for individuals. Many small companies form alliances with larger ones to market their products. The packaged software industry is capital-intensive: average annual revenue per worker is about 360,000. The custom programming industry is relatively labor-intensive: average annual revenue per worker is about $175,000. To read the full description, subscribe now.Top Unica Corporation Competitors
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