The NPD Group, Inc. · Port Washington, NY United States
Company Description
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This link will open in a new window The NPD Group helps its more than 1,700 clients fatten their coffers by giving them the skinny on consumer behavior. A global market research firm, the company tracks consumer buying behavior both online and in stores through panels consisting of more than 3 million consumers and electronic feeds from cash registers. It offers market insight across numerous industries including apparel, consumer electronics, foodservice, music, software, and video games. In addition, its DisplaySearch segment offers market research analysis specializing in the flat-panel display industry. Controlled by chairman and CEO Tod Johnson, NPD Group operates through about 25 offices in North America, Europe, and the Asia/Pacific. To read the full description, subscribe now.
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Key The NPD Group, Inc. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | September |
| Employees | 726 |
The NPD Group, Inc. Executives
28 executives listed for The NPD Group, Inc.'s Port Washington, NY location.
| Title | Name & Bio | Contact |
| Chairman and CEO | Tod Johnson | Network |
| President and COO | Karyn Schoenbart | Network |
| COO and CFO | Tom Lynch | Network |
Competition
Competitive Landscape for The NPD Group, Inc.
Demand is driven primarily by the health of the US economy and corporate profits. The profitability of individual companies depends on managing costs and maintaining a steady flow of work. Large companies have advantages in providing a variety of research and ancillary services to large customers, and in achieving economies of scale in marketing and computerized operations. Small companies can compete successfully by specializing in a research methodology or in emerging niche knowledge areas. The industry is labor-intensive: annual revenue per employee is less than $100,000. To read the full description, subscribe now.Top The NPD Group, Inc. Competitors
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