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South Beach Beverage Company, Inc. · Norwalk, CT United States

Company Description

40 Richards Ave.
Norwalk, CT
06854
United States (Map)
Phone: 203-899-7111
Fax: 203-899-7177
Toll Free: 800-588-0548

    It was meant to be: South Beach Beverage Company (SoBe) makes and bottles exotic teas, fruit juices and blends, elixirs, vitamin- and antioxidant-enhanced water (Lifewater), and sports drinks. It also licenses its name for gum and chocolate. The company's drinks, named for the trendy area of Miami, are commonly known under the SoBe acronym. The company, part of PepsiCo Beverages North America, has teamed with 7-Eleven convenience stores to produce a SoBe energy Slurpee. With the exception of SoBe Lean Peach Tea, SoBe Lean Energy, and Lean Diet Green Tea, the company's beverages are caffeine free; they are sweetened with sucralose (brand name Splenda). To read the full description, subscribe now.

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    Key South Beach Beverage Company, Inc. Financials

    Company TypeSubsidiary

    Single Location
    Fiscal Year-EndDecember
    Employees50

    South Beach Beverage Company, Inc. Executives

    4 executives listed for South Beach Beverage Company, Inc.'s Norwalk, CT location.
    TitleName & BioContact
    VP Non-Carbonated Beverages, Pepsi North AmericaChris KempczinskiNetwork
    VP MarketingJeff DubielNetwork
    Director Public RelationsDave DeCeccoNetwork

    Competition

    Competitive Landscape for South Beach Beverage Company, Inc.
    Demand for nonalcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large companies have economies of scale in production and distribution Small companies can compete by producing new products, catering to local tastes, or selling at lower prices. The industry is capital-intensive: average annual revenue per production worker is about $1 million. To read the full description, subscribe now.
    Top South Beach Beverage Company, Inc. Competitors
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