SEAT SA · Martorell Spain
Company Description
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This link will open in a new window Although the cars are Spanish-made, German carmaker Volkswagen is in the SEAT of power. A subsidiary of Volkswagen AG , SEAT (Sociedad Española de Automóviles de Turismo) sells as many as 400,000 passenger cars per year. The company's brand names include Alhambra, Altea, Cordoba, Exeo, Ibiza, Leon, and Toledo. SEAT exports about two-thirds of its production, mainly to Europe, although the company operates in more than 70 countries through a network of nearly 3,600 dealers. It has manufacturing operations in Barcelona and sales companies in Germany, Portugal, and Spain. SEAT was founded in 1950 by Spain's Instituto Nacional de Industria (INI) in cooperation with Italy's Fiat . To read the full description, subscribe now.
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Key SEAT SA Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $4,816.9 |
| Employees | 11,010 |
SEAT SA Executives
20 executives listed for SEAT SA's Martorell, location.
| Title | Name & Bio | Contact |
| Chairman, Supervisory Board | Francisco Sanz | Network |
| Chairman Executive Committee | James Muir | Network |
| EVP Finance | Dieter Seemann | Network |
Competition
Competitive Landscape for SEAT SA
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top SEAT SA Competitors
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