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Prince Lionheart, Inc. · Santa Maria, CA United States

Company Description

2421 S. Westgate Rd.
Santa Maria, CA
93455
United States (Map)
Phone: 805-922-2250
Fax: 805-922-9442
Toll Free: 800-544-1132
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    Prince Lionheart wants to keep all little princes and princesses across the land safe and happy. The company makes products for infants -- including safety guards for furniture edges, stoves, stairs, and fireplaces; diaper holders and other storage containers and organizers for baby products; and bottles and dishwasher baskets for infant feeding implements. Prince Lionheart's Original Slumber Bear, a revamp of a toy first marketed in the 70's, uses recorded womb sounds to lull babies to sleep. Its products are sold online through the company's Web site and at Toys R' Us and Babies R' Us stores. Thomas McConnell owns and runs the company, which he founded in 1973. To read the full description, subscribe now.
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    Key Prince Lionheart, Inc. Financials

    Company TypePrivate

    Headquarters
    Fiscal Year-EndDecember
    Employees50

    Prince Lionheart, Inc. Executives

    8 executives listed for Prince Lionheart, Inc.'s Santa Maria, CA location.
    TitleName & BioContact
    President and CEOKelly GriffithsNetwork
    CFOMike GriffithsNetwork
    VPDebbie DiNardiNetwork

    Competition

    Competitive Landscape for Prince Lionheart, Inc.
    The volume of home furniture sold depends heavily on the level of home sales, while office furniture sales depend on the health of the US economy. The profitability of individual companies is closely linked to volume, since many costs are fixed. Small companies can compete effectively if they produce specialty items or high-quality workmanship that can sell for a premium price. Imports are a major competitive factor, totaling more than $26 billion a year, and many US manufacturers have factories overseas, where labor and production costs are lower than in the US. Foreign competition and production overcapacity have combined to keep prices low. Additionally, despite automation, the made-to-order nature of much of the business means that the industry is fairly labor-intensive: average annual revenue per worker is around $250,000. To read the full description, subscribe now.
    Top Prince Lionheart, Inc. Competitors
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