Mrs. Fields' Original Cookies, Inc. · Salt Lake City, UT United States
Company Description
Phone: 801-736-5600
Fax: 801-736-5970
Toll Free: 800-266-5437
View Mrs. Fields' Original Cookies, Inc. Locations On A US Map
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This link will open in a new window Mrs. Fields helps fill the gaps between your three square meals. Mrs. Fields' Original Cookies is one of the largest premium snack-food stand franchisors in the US with about 400 of its flagship Mrs. Fields outlets. The franchised stores, mostly located in shopping malls, airports, and other high-traffic areas, specialize in brownies, cookies, and other baked goods. The company also runs a chain of 900 franchised TCBY frozen yogurt stands. In addition to its chains, Mrs. Fields sells gift items online and through catalogs, and it sells branded goods through other retail stores. Founder Debbi Fields opened her first cookie stand in 1977. Private equity firm Capricorn Management controls the company. To read the full description, subscribe now.
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Key Mrs. Fields' Original Cookies, Inc. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $67.0 |
| Employees | 200 |
Mrs. Fields' Original Cookies, Inc. Executives
7 executives listed for Mrs. Fields' Original Cookies, Inc.'s Salt Lake City, UT location.
| Title | Name & Bio | Contact |
| Co-CEO; President, Mrs. Fields Division | John Lauck | Network |
| Co-CEO, Chief Legal Officer, and Secretary | Michael Ward | Network |
| CFO; President, TCBY | Gregory Barber | Network |
Competition
Competitive Landscape for Mrs. Fields' Original Cookies, Inc.
Demographics, consumer tastes, and personal income drive demand. The profitability of individual companies can vary: while QSRs rely on efficient operations and high volume sales, FSRs rely on high-margin items and effective marketing. Large companies have advantages in purchasing, finance, and marketing. Small companies can offer superior food or service. The industry is highly labor-intensive: annual revenue per worker is between $40,000 and $45,000. Restaurants compete with companies that serve meals or prepared foods, including grocery stores, warehouse clubs, delis, and convenience stores. In addition, restaurants compete with home cooking. To read the full description, subscribe now.Top Mrs. Fields' Original Cookies, Inc. Competitors
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