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LeaderBrand Produce Ltd. · Gisborne New Zealand

Company Description

33 Parkinson St.
Gisborne
New Zealand (Map)
Phone: +64-6-867-6231
Fax: +64-6-867-9836
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    LeaderBrand is a fresh produce grower and supplier. It grows, packs, and markets its apples, broccoli, corn, grapes, lettuce, squash, and other vegetables in New Zealand and the US, as well as Japan, South Korea, and other northeast Asian countries. Taking its products from the field to the market, vertically-integrated LeaderBrand also processes lettuce into packaged fresh salad blends. Its customers include restaurant chains and grocery retailers. Business partnerships, with the likes of "fast food" chains Subway and Burger King, have proved lucrative for the company. To read the full description, subscribe now.
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    Key LeaderBrand Produce Ltd. Financials

    Company TypePrivate

    Single Location
    Employees200

    LeaderBrand Produce Ltd. Executives

    6 executives listed for LeaderBrand Produce Ltd.'s Gisborne,  location.
    TitleName & BioContact
    PresidentMurray McPhailNetwork
    Business Manager, Finance and AdministrationRon AitkenNetwork
    Business Manager, Annual/Permanent Crop ProductionRichard BurkeNetwork

    Competition

    Competitive Landscape for LeaderBrand Produce Ltd.
    Demand is driven by federal agricultural policy programs, food consumption trends, and the grain and oilseed export market. The profitability of individual companies depends on maximizing crop yield and minimizing disease risk. Large companies have advantages in highly automated technologies and access to the latest in seed and crop technologies. Small operations can compete effectively by harvesting heirloom, non-genetically modified (GM), or specialty products. The industry is labor-intensive: average annual revenue per employee (operator and hired laborers) is $100,000. To read the full description, subscribe now.
    Top LeaderBrand Produce Ltd. Competitors
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