La Reina, Inc. · Los Angeles, CA United States
Company Description
Phone: 323-268-2791
Fax: 323-265-4295
Toll Free: 800-367-7522
View La Reina, Inc. Locations On A US Map
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This link will open in a new window If the mention of Mexican food is music to your ears, this company will have you dancing the macarena. La Reina makes a variety of Mexican foods (tortilla chips, taco and tostada shells, burritos, chimichangas, tamales, enchiladas), as well as frozen Mexican entrees and tortillas under brands names that include La Reina, Anita's, Sierra Madre, and La Tolteca. Headquartered in Los Angeles, the company's customers include food retailers and foodservice operators throughout the US, as well as in the UK, Canada, Mexico, Japan, Korea, China, New Zealand, and Australia. La Reina was founded in 1958 by Mauro Robles, father of company president Ricardo Robles.
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Key La Reina, Inc. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Employees | 150 |
La Reina, Inc. Executives
3 executives listed for La Reina, Inc.'s Los Angeles, CA location.
| Title | Name & Bio | Contact |
| President | Ricardo Robles | Network |
| Controller | Connie Zatarain | Network |
| VP, Sales | Jackie Monk | Network |
Competition
Competitive Landscape for La Reina, Inc.
Demographics, consumer tastes, and personal income drive demand. The profitability of individual companies can vary: while QSRs rely on efficient operations and high volume sales, FSRs rely on high-margin items and effective marketing. Large companies have advantages in purchasing, finance, and marketing. Small companies can offer superior food or service. The industry is highly labor-intensive: annual revenue per worker is between $40,000 and $45,000. Restaurants compete with companies that serve meals or prepared foods, including grocery stores, warehouse clubs, delis, and convenience stores. In addition, restaurants compete with home cooking. To read the full description, subscribe now.Top La Reina, Inc. Competitors
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