LEGO Holding A/S · Billund Denmark
Company Description
Phone: +45-79-50-60-70
Fax: +45-75-33-83-77
Toll Free: 800-838-9647
View LEGO Holding A/S Locations On A US Map
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This link will open in a new window Toy blocks are the building blocks of success at LEGO. Since 1949 LEGO Holding (aka LEGO Group) has made more than 200 billion of its interlocking toys, keeping little hands busy worldwide. In a nod to kids' high-tech skills, it offers LEGO kits to build PC-programmable robots (such as its Mindstorms line), and its top seller, BIONICLE, features an evolving story line on the Internet and various merchandising opportunities. The group also owns LEGO retail outlets in the US and Europe. Due to a slump in toy sales and subsequent losses, the group has sold its theme parks and is closing factories and cutting staff. Vice chairman Kjeld Kirk Kristiansen, grandson of the founder, is LEGO's majority shareholder. To read the full description, subscribe now.
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Key LEGO Holding A/S Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $1,804.2 |
| 2008 Employees | 5,388 |
LEGO Holding A/S Executives
29 executives listed for LEGO Holding A/S's Billund, location.
| Title | Name & Bio | Contact |
| Chairman | Niels Jacobsen | Network |
| Vice Chairman | Kjeld Kirk Kristiansen | Network |
| CEO | Jørgen Vig Knudstorp | Network |
Competition
Competitive Landscape for LEGO Holding A/S
Demand is closely linked to the health of the economy, especially consumer income. The profitability of individual companies depends on good marketing. Large companies can build expensive rides and have economies of scale in operations and advertising. Smaller companies can compete by serving smaller markets or offering special rides. The industry is labor-intensive: annual revenue per employee is about $90,000 for large parks, $50,000 for arcades. To read the full description, subscribe now.Top LEGO Holding A/S Competitors
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