Kellogg U.S. Snacks Division · Battle Creek, MI United States
Company Description
View Kellogg U.S. Snacks Division Locations On A US Map
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This link will open in a new window Tony the Tiger may have gobbled up Ernie the Elf when Kellogg took over Keebler in 2001, but Kellogg's successful US snacks business is proof that cookies continue to please. Part of cereal giant Kellogg, it is the #2 cookie and cracker maker in the nation (behind Kraft's Nabisco). Its Keebler and Sunshine labels include leading brands such as Fudge Shoppe cookies and Sandies shortbread. The company also makes Cheez-It snack crackers, as well as Famous Amos cookies and Ready Crust piecrusts. Beyond cookies and crackers, Kellogg stocks food retailers' shelves with cereals-turned-into-snacks, including products such as Rice Krispies Treats and Nutri-Grain Bars. To read the full description, subscribe now.
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Key Kellogg U.S. Snacks Division Financials
| Company Type | |
| 2002 Sales (mil.) | $2,657.0 |
| Employees | 9,300 |
Kellogg U.S. Snacks Division Executives
4 executives listed for Kellogg U.S. Snacks Division's Battle Creek, MI location.
| Title | Name & Bio | Contact |
| President | Todd Penegor | Network |
| SVP | Michael Allen | Network |
| SVP Supply Chain | Mike McGrath | Network |
Competition
Competitive Landscape for Kellogg U.S. Snacks Division
Demand is driven by population growth, consumer tastes, and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing allergen- and sugar-free products, high-end cookies and crackers, or products containing unusual ingredients. Average annual revenue per employee is $325,000. Cookie and cracker manufacturing competes against other "impulse" food providers, including bakeries, fast food restaurants, and manufacturers of snack items like candy and potato chips. To read the full description, subscribe now.Top Kellogg U.S. Snacks Division Competitors
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