Kellogg Company · Battle Creek, MI United States ·(NYSE: K)
Company Description
Phone: 269-961-2000
Fax: 269-961-2871
Toll Free: 800-962-1413
Rankings
- #351 in FT Global 500
- #210 in FORTUNE 500
- S&P 500
View Kellogg Company Locations On A US Map
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This link will open in a new window Kellogg is in a constant battle for the #1 spot in the US cereal market with its main rival, General Mills . (In 2008 both held a 29.8% market share, so we'll call it a tie for now.) Among Kellogg's well-known brands are Frosted Flakes, Corn Pops, and Rice Krispies. And while the company fills many a cereal bowl every morning, it buffs up its bottom line with snacks and cookies (Keebler and Famous Amos), along with convenience foods such as Eggo waffles and Nutri-Grain cereal bars. The private charity the W. K. Kellogg Foundation owns 25% of the company. The George Gund Foundation owns 16%. The Gund family, which sold its coffee business (later Sanka) to Kellogg in 1927, owns 9% of the company. To read the full description, subscribe now.
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Key Kellogg Company Financials
| Company Type | Public - NYSE: K Headquarters |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $12,822.0 |
| 2007 Employees | 26,000 |
Kellogg Company Executives
42 executives listed for Kellogg Company's Battle Creek, MI location.
| Title | Name & Bio | Contact |
| Chairman | James Jenness | Network |
| A. D. David Mackay | Network | |
| EVP, COO, and CFO | John Bryant | Network |
Competition
Competitive Landscape for Kellogg Company
Demand is driven largely by demographic shifts, particularly trends in population and age, working women, race and ethnicity, household size, and levels of disposable income. The profitability of individual companies depends on a good product mix and efficient operations. Large distributors are advantaged by bulk purchasing and economies of scale in distribution. Smaller companies can compete effectively by specializing in organic, natural, or kosher products or focusing on a geographical area. Average annual revenue per worker for a typical company is $675,000. To read the full description, subscribe now.Top Kellogg Company Competitors
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