GfK NOP · London United Kingdom
Company Description
Phone: +44-20-7890-9000
Fax: +44-20-7890-9001
View GfK NOP Locations On A US Map
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This link will open in a new window GfK NOP is the UK flagship outpost for the GfK Group , one of the largest market research companies in the world. GfK NOP provides custom research services to customers in a number of different industries, including the automotive sector, financial services, retail, and technology. It specializes in brand strategy and positioning, consumer trends, field marketing, mystery shopping, merchandising, promotion sampling, ethnography, and other related marketing services. GfK NOP works closely with its parent company's vast network of offices to expand its reach to more than 70 countries around the globe. The company was originally founded in 1957 under the name National Opinion Polls. To read the full description, subscribe now.
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Key GfK NOP Financials
| Company Type | Business Segment Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $95.4 |
| Employees | 1,000 |
GfK NOP Executives
18 executives listed for GfK NOP's London, location.
| Title | Name & Bio | Contact |
| Chairman, Custom Research North America | Martin Lautman | Network |
| COO | Debra Pruent | Network |
| SVP; Director of GfK Starch Communications | Philip Sawyer | Network |
Competition
Competitive Landscape for GfK NOP
Demand is driven largely by the construction needs of companies and governments and the desire of industrial customers to improve the efficiency of operations. Profitability depends on the ability to accurately predict costs for a project. Small firms, which can effectively compete with larger ones by having expertise in a particular field, are often hired as consultants on larger projects if they have special expertise. Large firms are advantaged in designing and managing large projects. Average revenue per employee is about $200,000 for large firms, $115,000 for small ones. To read the full description, subscribe now.Top GfK NOP Competitors
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