GfK Aktiengesellschaft · Nuremberg Germany ·(German: GFK)
Company Description
View GfK Aktiengesellschaft Locations On A US Map
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This link will open in a new window Need to know who's buying what in Europe? Check with GfK. One of the largest market research firms on the European continent, GfK (which stands for Growth from Knowledge) tracks consumers' tastes in and purchases of grocery and nonfood items, broadcast media, pharmaceuticals, and other merchandise and services worldwide. Known as the GfK Group, the company operates through 115 smaller firms organized across three primary divisions: Retail and Technology, Media, and Custom Research . Other businesses within those divisions include GfK NOP , Mediamark , and GfK Healthcare . In mid-2008 GfK expressed interest in acquiring UK-based market research firm TNS , but a deal could not be reached. To read the full description, subscribe now.
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Key GfK Aktiengesellschaft Financials
| Company Type | Public - German: GFK Headquarters |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $1,720.2 |
| Employees | 9,446 |
GfK Aktiengesellschaft Executives
20 executives listed for GfK Aktiengesellschaft's Nuremberg, location.
| Title | Name & Bio | Contact |
| Chairman, Supervisory Board | Arno Mahlert | Network |
| Deputy Chairman, Supervisory Board | Stefan Pfander | Network |
| CEO | Klaus Wübbenhorst | Network |
Competition
Competitive Landscape for GfK Aktiengesellschaft
Demand is driven primarily by the health of the US economy and corporate profits. The profitability of individual companies depends on managing costs and maintaining a steady flow of work. Large companies have advantages in providing a variety of research and ancillary services to large customers, and in achieving economies of scale in marketing and computerized operations. Small companies can compete successfully by specializing in a research methodology or in emerging niche knowledge areas. The industry is labor-intensive: annual revenue per employee is less than $100,000. To read the full description, subscribe now.Top GfK Aktiengesellschaft Competitors
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