G2 Direct & Digital · New York, NY United States
Company Description
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This link will open in a new window Not to be too forward, but G2 Direct & Digital (formerly Grey Direct) is a leading direct marketing agency. The firm helps develop and implement direct mail, response television, and other marketing campaigns. It offers creative and production services, as well as planning, data analytics, and database marketing services to such clients as GlaxoSmithKline , Procter & Gamble , and Pfizer . In addition, the agency provides services for interactive and e-mail marketing campaigns. G2 Direct & Digital operates through 45 offices in more than 30 countries. It is a subsidiary of Grey Group , which in turn is a unit of UK-based advertising and marketing services conglomerate WPP Group . To read the full description, subscribe now.
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Key G2 Direct & Digital Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Employees | 375 |
G2 Direct & Digital Executives
13 executives listed for G2 Direct & Digital's New York, NY location.
| Title | Name & Bio | Contact |
| President | Wendy Lurrie | Network |
| CFO | John Payne | Network |
| Chief Analytics Officer | Ken Beatty | Network |
Competition
Competitive Landscape for G2 Direct & Digital
Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing. New competition for advertising and marketing business has come from database marketing companies, systems integrators, and telemarketers. To read the full description, subscribe now.Top G2 Direct & Digital Competitors
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