Clif Bar & Company · Berkeley, CA United States
Company Description
Phone: 510-558-7855
Fax: 510-558-7872
Toll Free: 800-254-3227
View Clif Bar & Company Locations On A US Map
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This link will open in a new window Clif Bar found a toehold in a niche market and has climbed steadily up ever since. The company is a leading maker of natural energy, nutrition, and snack bars. Its high-carbohydrate CLIF and LUNA bars are aimed at sports enthusiasts and busy folk of all stripes and are distributed in bike shops, outdoor stores, and natural food markets, as well as grocery stores, convenience stores, and other retail outlets nationwide. In addition to its CLIF and LUNA bars, the company offers various iterations of its product, including MOJO, Nectar, and Builder's bars, along with a children's version called ZBar. It also sells CLIF Shots -- energy drinks and gels fortified with electrolytes. To read the full description, subscribe now.
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Key Clif Bar & Company Financials
| Company Type | Private Single Location |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $212.0 |
| 2008 Employees | 230 |
Clif Bar & Company Executives
33 executives listed for Clif Bar & Company's Berkeley, CA location.
| Title | Name & Bio | Contact |
| Founder and Owner | Gary Erickson | Network |
| Founder and Owner | Kathleen Crawford | Network |
| COO | Kevin Cleary | Network |
Competition
Competitive Landscape for Clif Bar & Company
Demand for nonalcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large companies have economies of scale in production and distribution Small companies can compete by producing new products, catering to local tastes, or selling at lower prices. The industry is capital-intensive: average annual revenue per production worker is about $1 million. To read the full description, subscribe now.Top Clif Bar & Company Competitors
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