Chrysler UK Ltd. · Milton Keynes England
Company Description
View Chrysler UK Ltd. Locations On A US Map
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This link will open in a new window Some folks will go a long way to drive an American car. Chrysler UK is the UK arm of US-based Chrysler Group . The company sells, markets, and promotes Chrysler products bearing the Chrysler, Dodge and Jeep nameplate. Models include the 300C, Cherokee (Jeep), Crossfire, Grand Voyager, Journey, PT Cruiser, and Sebring. Chrysler UK also provides support services to dealers and customers. The company was formed in 2000 after the acquisition of Chrysler Corp. by Daimler-Benz (now Daimler ) in 1998 and renamed in 2007 when Cerberus Capital Management acquired the Chrysler brand. Cerberus and Daimler gave up their ownership of Chrysler in 2009 as the carmaker went through a brief Chapter 11 reorganization. To read the full description, subscribe now.
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Key Chrysler UK Ltd. Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $3,243.4 |
| Employees | 782 |
Chrysler UK Ltd. Executives
4 executives listed for Chrysler UK Ltd.'s Milton Keynes, location.
| Title | Name & Bio | Contact |
| Managing Director | Simon Elliott | Network |
| Managing Director, Commercial Vehicles | Ian Jones | Network |
| Managing Director, Retail Network | Neil Williamson | Network |
Competition
Competitive Landscape for Chrysler UK Ltd.
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top Chrysler UK Ltd. Competitors
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