British American Tobacco Australasia · Maroubra, New South Wales Australia
Company Description
Phone: +61-2-9370-1500
Fax: +61-2-9370-1188
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This link will open in a new window British American Tobacco Australasia (BATA) wants its customers in Australia and surrounding regions to smoke 'em if they've got 'em -- and buy some more if they've run out. In Australia, BAT is the market leader with nearly 45% of market share. The company has made the eradication of illegal tobacco as one of its highest priorities. In 2005 BATA ceased production of cigarettes with brand descriptions such as "light" and "mild" in relation to the safety level of the emitted smoke. At around the same time, the company also came out against so-called fire-safe cigarettes that theoretically extinguish themselves if left unattended or are discarded improperly. BATA is a subsidiary of British American Tobacco . To read the full description, subscribe now.
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Key British American Tobacco Australasia Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $4,921.4 |
| Employees | 2,942 |
British American Tobacco Australasia Executives
3 executives listed for British American Tobacco Australasia's Maroubra, New South Wales location.
| Title | Name & Bio | Contact |
| Managing Director | David Fell | Network |
| Director, Corporate and Regulatory Affairs | John Galligan | Network |
| Director, Corporate and Regulatory Affairs | Jinya Chen | Network |
Competition
Competitive Landscape for British American Tobacco Australasia
Demand is driven by discretionary consumer spending and awareness of the health effects of smoking. The profitability of individual companies depends on effective marketing. Large companies enjoy economies of scale in manufacturing and in their ability to offer wider ranges of products. Small companies can compete effectively through heavy discounting, through clever branding and packaging, and by exploiting niche categories such as pipe tobacco and additive-free cigarettes. The industry is highly capital-intensive: average annual revenue per worker for a typical company is $1.5 million. To read the full description, subscribe now.Top British American Tobacco Australasia Competitors
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