Backwell IXL Pty Ltd · Geelong, Victoria Australia
Company Description
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This link will open in a new window If your home needs to be cooled off or heated up, Backwell's has your back. Backwell IXL and its IXL Appliances division manufacture home appliances. Its inventory includes such products as evaporative coolers, fans, portable heaters, and ventilation systems. The Australia-based company also makes landscape lighting, towel racks, and electric and gas cooktops. Products are distributed through large general department stores as well as specialty appliance and lighting stores throughout Australia and New Zealand. Ebenezer Backwell founded the company in the 1890's. To read the full description, subscribe now.
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Key Backwell IXL Pty Ltd Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Employees | 200 |
Backwell IXL Pty Ltd Executives
6 executives listed for Backwell IXL Pty Ltd's Geelong, Victoria location.
| Title | Name & Bio | Contact |
| Executive Director | John Gurrieri | Network |
| General Manager, Development and Operations | Kevin Brighton | Network |
| CFO | Richard Drury | Network |
Competition
Competitive Landscape for Backwell IXL Pty Ltd
Demand is driven by growth in consumer income and by home sales. The profitability of individual companies depends on efficient operations and effective marketing. Large companies have economies of scale in production, marketing, and distribution. Small companies can compete effectively by producing specialty products, subcontracting to the larger manufacturers, or producing name brand goods under contract. The industry is fairly automated: annual revenue per employee is close to $250,000. To read the full description, subscribe now.Top Backwell IXL Pty Ltd Competitors
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