Backchannelmedia, Inc. · Boston, MA United States
Company Description
Phone: 617-728-3626
Fax: 617-517-7777
Toll Free: 800-676-0823
View Backchannelmedia, Inc. Locations On A US Map
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This link will open in a new window Backchannelmedia wants to turn couch potatoes into consumer powerhouses. The firm's Clickable TV offering merges direct marketing and television ad buying software. The interactive technology, which is added to existing TV equipment, allows a TV viewer to click and transfer a desired TV advertisement directly to a Web page. The viewer can then bookmark, view, and purchase advertised products on the Internet. As a result, Backchannelmedia's clients -- primarily TV advertisers and broadcasters -- can determine who's responding to their advertising and who's shopping for their products online based on TV exposure, and adjust ad campaigns accordingly. Backchannelmedia was founded in 2000 by Michael Kokernak. To read the full description, subscribe now.
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Key Backchannelmedia, Inc. Financials
| Company Type | Private Single Location |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $2.1 |
| 2007 Employees | 20 |
Backchannelmedia, Inc. Executives
4 executives listed for Backchannelmedia, Inc.'s Boston, MA location.
| Title | Name & Bio | Contact |
| Chairman and Co-CEO | Daniel Hassan | Network |
| Co-CEO | Michael Kokernak | Network |
| Director Human Resources | Wendy Duggan | Network |
Competition
Competitive Landscape for Backchannelmedia, Inc.
Demand is driven largely by the construction needs of companies and governments and the desire of industrial customers to improve the efficiency of operations. Profitability depends on the ability to accurately predict costs for a project. Small firms, which can effectively compete with larger ones by having expertise in a particular field, are often hired as consultants on larger projects if they have special expertise. Large firms are advantaged in designing and managing large projects. Average revenue per employee is about $200,000 for large firms, $115,000 for small ones. To read the full description, subscribe now.Top Backchannelmedia, Inc. Competitors
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