Appalachian Power Company · Columbus, OH United States
Company Description
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When they're not out enjoying the scenery, Virginians and West Virginians count on Appalachian Power to keep indoor temperatures stable. A subsidiary of American Electric Power , Appalachian Power serves about 962,000 residential and business customers in southwestern Virginia and southern West Virginia, and a small portion of northwestern Tennessee. The electric utility operates more than 47,980 miles of distribution and 3,260 miles of transmission lines. It also has stakes in coal-fired and hydroelectric power plants that give it about 8,020 MW of capacity, and it markets power to wholesale customers in the region. To read the full description, subscribe now.
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Key Appalachian Power Company Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $2,889.2 |
| Employees | 2,575 |
Appalachian Power Company Executives
21 executives listed for Appalachian Power Company's Columbus, OH location.
| Title | Name & Bio | Contact |
| Chairman and CEO | Michael Morris | Network |
| President and COO | Dana Waldo | Network |
| VP and Director | Richard Munczinski | Network |
Competition
Competitive Landscape for Appalachian Power Company
Demand for electricity is driven by industrial and commercial activity and by population growth. The profitability of individual companies depends on the efficiency of their operations. Large companies have economies of scale in purchasing power; small companies can compete effectively by specializing in geographic regions. The industry is capital-intensive: average annual revenue per worker is about $2 million. The traditional electricity industry consisted of investor-owned utilities, municipal utilities, cooperatives, and government entities that owned the generation, transmission, and retail distribution facilities within a limited area and served all customers within that area as tightly regulated "natural monopolies." Though "natural monopolies" still exist, the electric energy industry in the US underwent a restructuring driven by changes in federal and state laws in the 1990s. In restructured, or deregulated, markets, generation, transmission, and distribution operations are carried out by separate companies, and the owners of local distribution lines make their lines available to competitors. The intended purpose of moving toward a less regulated electricity market was to decrease the cost of electricity by fostering competition among producers. One practical effect was the divestment of generation facilities by many investor-owned utilities. Despite the popularity of restructuring activities initially, as of mid-2009 only 14 states had deregulated their electricity industries. Several other states, including California, launched restructuring initiatives before suspending them, in part because of concerns that restructuring caused electricity rates to rise. Many local electricity distributors are still owned by utility holding companies that also own power generation facilities, wholesale transmission lines, and wholesale power trading companies. To read the full description, subscribe now.Top Appalachian Power Company Competitors
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