American Suzuki Motor Corporation · Brea, CA United States
Company Description
View American Suzuki Motor Corporation Locations On A US Map
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This link will open in a new window American Suzuki Motor Corp. (ASMC), the US subsidiary of Japan's Suzuki Motor , markets Suzuki cars, motorcycles, ATVs, and marine engines in the US. ASMC's automotive offerings include the Equator (midsize pickup truck), Forenza (sedan and wagon), Grand Vitara (SUV), Reno (five-door hatchback), SX4 (crossover and sedan), and XL7 (seven-passenger luxury SUV). The company markets Suzuki cars through a network of about 400 dealerships across the US. As sales plummeted in 2009, ASMC laid off nearly 17% of its employees, closed one of its four regional offices, and consolidated other functions. To read the full description, subscribe now.
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Key American Suzuki Motor Corporation Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Employees | 540 |
American Suzuki Motor Corporation Executives
28 executives listed for American Suzuki Motor Corporation's Brea, CA location.
| Title | Name & Bio | Contact |
| President | Kinji Saito | Network |
| President, Corporate Operations | Motoo Murakami | Network |
| CFO | Neal Wada | Network |
Competition
Competitive Landscape for American Suzuki Motor Corporation
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top American Suzuki Motor Corporation Competitors
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