Chrysler Company Description
Chrysler Group is hoping it won't be forced to don the Shroud of Turin. The American carmaker is hooking up with Fiat in its search for an automotive resurrection. A back-to-basics alliance is seen as the only road for the maker of Chryslers, Dodges, and Jeeps. The deal gives Chrysler access to Fiat's small-car expertise and global markets. Chrysler is counting on more financial aid from the Canadian and US governments. Cerberus Capital Management, plagued by buyer's remorse, dropped its 80% stake in Chrysler. With the Obama administration's auto task force unable to convince some lenders to accept a deal on Chrysler's debt, the company went through a brief Chapter 11 bankruptcy reorganization in 2009.
View the Comprehensive Company Description for Chrysler
The Company Description provides a historical perspective of Chrysler's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Chrysler's evolution in the marketplace.
