CampusU Company Description
CampusU wants to be the next hit offering for a generation accustomed to pronoun-named technologies. Focusing on media-savvy college students, the company (formerly named CampusTech) offers Internet-based merchandising and marketing services. Its online communities allow students and other academic customers to browse discounted merchandise, such as software and electronics, through partnerships with manufacturers such as Microsoft and Adobe. The company also sells products through a direct sales force. CampusU plans to allow patrons to create and view user-generated content; other future product offerings include targeted marketing programs for manufacturers and advertisers.
View the Comprehensive Company Description for CampusU
The Company Description provides a historical perspective of CampusU's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of CampusU's evolution in the marketplace.
