Hoover's, Inc. Launches Small Business Finder On Hoover's Online

FOR IMMEDIATE RELEASE

AUSTIN, TEXAS - August 28, 2002 -- Hoover's, Inc. (Nasdaq: HOOV), a leading provider of business information, today announced the launch of its new Small Business Finder on Hoover's Online (www.hoovers.com). Hoover's Small Business Finder now gives Hoover's Pro Plus subscribers the ability to search approximately 2.5 million U.S. companies that have more than five employees.

Small Business Finder, accessible via the Advanced Search link on Hoover's Online (http://search.hoovers.com/search/advanced/sbf/), offers a number of different search criteria to produce a refined and targeted list of companies. This is in addition to Hoover's Advanced Search, which continues to provide custom searching of the proprietary Hoover's Online database of authoritative, continuously updated information on more than 170,000 corporate executives at more than 18,000 companies worldwide.

"Hoover's Small Business Finder is an added value to our top-tier subscription offering, and allows fast, advanced searching and sorting of millions of businesses, which is something our customers have asked for," said Russell Secker, Hoover's executive vice president of marketing. "We are constantly listening to our customers to give them what they want, and we will continue to expand our range of products and services to meet their needs at an affordable price."

About Hoover's, Inc. - The Business Information Authority^tm

Hoover's, Inc. (Nasdaq: HOOV) is a leading provider of business information. Hoover's publishes authoritative information on public and private companies worldwide, and provides industry and market intelligence that helps sales, marketing and business development professionals and senior-level executives get the global intelligence they need to grow their businesses. This information, along with advanced searching tools, is available through Hoover's Online (www.hoovers.com), the company's premier online service. Hoover's business information is also available through corporate intranets and distribution agreements with licensees, as well as via print and CD-ROM products from Hoover's Business Press. Hoover's investors include AOL Time Warner (NYSE: AOL), Media General (NYSE: MEG), and Knowledge Universe. Hoover's is headquartered in Austin, Texas, and has offices in New York City and San Francisco.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain forward-looking statements relating to future events or results that involve risks and uncertainties, including statements regarding the expected benefits of future services and new products. Among the important factors which could cause actual results of Hoover's to differ materially from those in the forward-looking statements are the market demand and acceptance of new and enhanced services, the success of new features and tools from Hoover's Online, the retention of subscribers and customers, ability to attract new subscribers and customers, competition, economic conditions specific to the Internet, as well as general economic and market conditions and other factors described in Hoover's reports and documents filed from time to time with the Securities and Exchange Commission, including its prospectus and recent 10-K and 10-Q filings.

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