Hoover's, Inc. Strengthens Alliance With 10K Wizard Technology

FOR IMMEDIATE RELEASE

Hoover's And 10K Wizard Initiate Cross-Promotional Effort

AUSTIN, TEXAS - April 24, 2002 - Hoover's, Inc. (Nasdaq: HOOV) and 10K Wizard Technology, LLC (www.10Kwizard.com) today announced they have expanded their relationship to include cross-promotional efforts for each company's subscription products and services. Hoover's, a leading provider of business information, publishes the Hoover's Online (www.hoovers.com) service and holds a minority interest in 10K Wizard, a leading provider of real-time search and alerting services for documents filed with the Securities and Exchange Commission (SEC).

Building upon their original July 2000 agreement, Hoover's and 10K Wizard have now placed special offers on their respective Web sites to cross-promote subscriptions to each company's service. Promotional efforts are aimed at subscribers to each service, and include offers for both free trial and discounted subscriptions to 10K Wizard and the Hoover's Lite offering on Hoover's Online. The promotions appear in various locations on each site, as well as in newsletters and monthly e-mails to users and subscribers.

"Both Hoover's and 10K Wizard serve businesspeople who use information to get their jobs done. Our services are complementary - many of our customers will place a high value on the other service. Everyone wins - customers get priority pricing, while Hoover's and 10K Wizard gain new customers," said Carl Shepherd, Hoover's executive vice president of corporate strategy and development. "Our users and subscribers can now easily tap into 10K Wizard's vast array of tools, while 10K Wizard users can explore the high quality, authoritative business information on Hoover's Online, and use the free trials to try out the premium features our subscribers have come to rely on."

"Our expanded relationship with Hoover's enriches our clients' information resources, and we're excited to find additional ways to offer our clients access to reliable, relevant knowledge while saving time and effort," said Martin Zacarias, CEO of 10K Wizard. "Business professionals who come to us for SEC filings now have a fast track into Hoover's comprehensive coverage on public and private companies worldwide, key people within those enterprises, and the industries within which they operate. In addition, we broaden our exposure to a large audience of potential subscribers through the increased visibility on Hoover's Online."

About Hoover's, Inc.

Hoover's, Inc. (Nasdaq: HOOV) is a leading provider of business information. Hoover's publishes authoritative information on public and private companies worldwide, and provides industry and market intelligence. This information, along with advanced searching tools, is available through Hoover's Online (www.hoovers.com), the company's premier online service that helps sales, marketing, recruiting and business development professionals and senior-level executives get the global intelligence they need to grow their businesses. Hoover's business information is also available through corporate intranets and distribution agreements with licensees, as well as via print and CD-ROM products from Hoover's Business Press. Hoover's investors include AOL Time Warner (NYSE: AOL), Media General (NYSE: MEG), and Knowledge Universe. Hoover's is headquartered in Austin, Texas, and has offices in New York City and San Francisco.

About 10K Wizard Technology

10K Wizard Technology, a privately held company based in Dallas, Texas, is a leading provider of real-time, Internet-based research and alerting services on SEC EDGAR filings and Insider Trading data delivered by its proprietary search engine technology. Founded in 1999, 10K Wizard Technology's real-time servard, Investor Relations Wizard and Portfolio Wizard. Named one of the "50 Best Financial Web sites" for two years by Money Magazine, 10K Wizard received a five-star rating from American Lawyer Media as a top legal site in 2001. In addition, 10K Wizard licenses its tools and alerting applications in custom-designed formats for online businesses and financial Web sites. Strategic relationships include Hoover's, Inc., CCBN, Inlumen, and StockGroup.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain forward-looking statements relating to future events or results that involve risks and uncertainties, including statements regarding the expected benefits of strategic relationships, future services and new products. Among the important factors which could cause actual results of Hoover's to differ materially from those in the forward-looking statements are the market demand and acceptance of new and enhanced services, the success of new features and tools from Hoover's Online, the retention of subscribers and customers, ability to attract new subscribers and customers, competition, economic conditions specific to the Internet, as well as general economic and market conditions and other factors described in Hoover's reports and documents filed from time to time with the Securities and Exchange Commission, including its prospectus and recent 10-K and 10-Q filings.

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